What are some advanced backlink building techniques?
While building high-quality backlinks consistently is the foundation of any successful SEO strategy, there are advanced techniques you can explore to further strengthen your backlink profile. Here are some to consider:
Content-Focused Techniques:
- Skyscraper Technique: This involves identifying high-performing content in your niche (often called “skyscraper” content) and creating something even better, more comprehensive, and visually appealing. Reach out to websites linking to the original content and suggest your improved version as a valuable resource.
- Ego Bait: This technique involves creating content that appeals to industry influencers or thought leaders. This could be a well-researched article mentioning their work or a list of top industry experts featuring them. By providing value and recognition, you increase the chance of them sharing your content and generating backlinks.
- Broken Link Building (Advanced): This advanced version involves taking broken link building a step further. Identify not just broken links, but also outdated content on relevant websites. Create superior content that addresses the same topic and reach out to the webmaster, suggesting your content as a more valuable replacement.
Link Outreach Techniques:
- HARO (Help a Reporter Out) for Experts: Beyond using HARO for general sources, some journalists specifically seek expert opinions. If you have relevant expertise, respond to HARO queries and offer your insights. If your insights are included in the published article, you may get a backlink.
- Guest Blogging with a Twist: Instead of simply guest blogging on relevant websites, consider offering a unique perspective or format. This could be a data-driven infographic guest post or an interactive quiz related to your niche. Stand out from the crowd and increase the chances of getting a valuable backlink.
Link Acquisition Strategies:
- Unlinked Brand Mentions with a Focus on Quality: While looking for unlinked brand mentions, prioritize high-quality websites or publications. A mention in a reputable industry report without a backlink holds more value than a simple mention on a random blog.
- Link Reclamation: Sometimes, websites that previously linked to you might have removed those links due to website updates or rewrites. Reach out to the webmaster and politely inquire if they’d be willing to reinstate the link to your relevant content.
Additional Tips:
- Internal Linking: Build a strong internal linking structure within your website, strategically linking relevant pages to each other. This helps distribute link equity throughout your site and improves SEO.
- Utilize Broken Link Building Tools: There are advanced tools available that can help you automate the process of finding broken link opportunities. These tools can save time and effort in your backlink-building efforts.
Remember, focus on quality over quantity. Earning backlinks from high-authority, relevant websites through these advanced techniques will significantly strengthen your SEO efforts compared to relying solely on basic strategies.